Communication plan in Montreal (Laval, Longueuil)
Quebec experts in communication plans
Könige communications sees a communication plan as an essential asset in any company's business strategy.
Such an asset enables your enterprise to clearly get its messages across, to mobilize its team, to develop a sense of belonging in case of a company merger, to carefully choose media placement options for a better rate of return, etc.
Definition of a communication plan
What is a communication plan and how does one prepare it?
A communication plan is a process that involves strategic planning specifically developed to help an organization reach its communication goals. Every enterprise needs to analyze its strengths, its weaknesses, the threats and opportunities it faces, as well as its target audience.
The process of drafting a plan begins with the development of a communication axis from which your communications are generated. This axis is more or less like a "corridor reuniting several rooms in a large house" (Collard et Chiasson, 1992).
Our advice can help you determine what your needs are in terms of efficient internal and external communication, for example:
- Public relations (media relations, press releases and press conferences)
- Corporate identity material (signature, letters, logos, graphic grid, taglines)
- Marketing and sales tools
- Surveys
- Web communications
- Development of partnerships
These steps represent your action plan and are crucial for the implementation of your activities. Moreover, we can ensure further supervision of the evolution of the communication plan.
Action plans for companies
- Marketing plan
- Launching plan
- Sponsorship plan
- Media plan
- Plan for a specific project
Messages conception axis
The development of a message may follow several axes: communication for a product, brand communication, company communications, and finally institutional communication.
